PRAXIS Asia-Pacific

The impact of reputation on business is increasingly palpable. The challenge is to turn that understanding into influence at board level.

Rather than seeking to defend turf, marketing and communications should work towards becoming a unified growth function.

A potential “identity crisis” is making the communications sector too defensive about its value, according to speakers at today’s PRAXIS Asia-Pacific Summit in Singapore.

As Western and Asian brands navigate each other’s markets, a PRAXIS Asia-Pacific session explored the perils of assuming that “compliance equals cultural fit”.

AI is reshaping how people perceive brands, prompting communicators to rethink how they build credibility.

Soft power can open doors, but lasting success depends on local understanding and resisting the temptation to export established playbooks.

As technology makes information more accessible, communicators still have a duty to decode the nuances and experiences that shape thought and behaviour.

At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.

Presented by Finn Partners, this Earned First podcast episode unpacks PRAXIS Asia-Pacific’s key themes—from comms as strategic partner to the rise of AI, credibility, and empathy—and how leaders can build data fluency, business acumen, and agility without sacrificing culture.

At the inaugural PRAXIS Asia-Pacific in Singapore, former Rolls-Royce president Bicky Bhangu urged communicators to move from reactive counsel to proactive strategy, embedding communications into business decisions from the outset.

Facing pressure to prove impact, leaders from Haleon, Heineken, Kellanova and Airwallex told PRAXIS Asia-Pacific that corporate affairs is being reinvented — from message control to strategic impact and resilience, even if that means losing control.

New research from Zeno Group, unveiled at PRAXIS Asia-Pacific, set the stage for a candid discussion on how AI, automation and shifting skills are reshaping communications — and how teams can prepare for what’s next.

As cultural fragmentation collides with AI-driven content pollution, communications leaders at PRAXIS argued that credibility now demands more empathy, cultural intelligence and independent voices.

As the world fractures into competing regulatory spheres, companies are being explicitly forced to decide which governments take priority, even at the cost of market access elsewhere.

AI is reshaping the job market, and communicators must move quickly to stay relevant in a fast-changing landscape.

Golin took top honours across the inaugural Earned First Index, unveiled at PRAXIS Asia-Pacific in Singapore yesterday, alongside Adfactors, Havas Red, The Hoffman Agency, MSL China, Ogilvy PR, Poem, Sandpiper, SenateSHJ, and Vero.

With Dr Bicky Bhangu OBE leading a programme built around influence, reputation, and leadership, the first international PRAXIS signals Asia-Pacific’s role as a force leading global public relations transformation.